Amberley Publishing - Transport, Military, Local and General History

Better by Design

Shaping the British Airways Brand

Availability: In stock

Airlines are competitive and complex businesses and great airlines don’t just happen. In British Airways’ case it has been a long journey – in fact, it has been many millions of journeys of customer expectations, experiences and emotions, connected by tradition, innovation and service. From advertising to airports, from first impressions to final destination, every detail informs and shapes the customer experience and shapes those journeys.

Using an incredible wealth of material from the British Airways archive, curator Paul Jarvis takes us through the decades from the 1940s to the present, exploring the evolution of advertising, interiors, on-board experience and crew uniform fashions, and how these have come together to shape not only the internationally renowned British Airways brand but the way we view commercial aviation.

Book ISBN 9781445642833

Book Format Paperback

pages 160 pages

Publication Date 15 Apr 2015

Height 170

Width 248

Illustrations 200

Regular Price: £17.99

Special Price: £16.19

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